Competition in the cannabis industry is currently at an all-time high. Businesses need all the edge they can get to bring in more customers and increase sales. And because of the increasing demand for medicinal and recreational cannabis products (we recommend Sunday Scaries) customers are also looking for credible products and businesses. These and other factors contribute to the expected growth of $150 billion of the cannabis market.
Considering that almost 88% of consumers research products online before making a purchase, cannabis businesses need all the online visibility they can get.
Here are three digital hacks that businesses in the cannabis market can use to promote their products, get more leads, and gain loyal customers.
Focus on SEO
Search engine optimization for your business encompasses several areas such as on-page and off-page content, keywords, backlinks, and many more. Together these enable your website and landing pages to get more traffic. First, you’ll need to use appropriate cannabis backlinks, optimize site URLs, strategically choose your keywords, and get quality reviews.
Next, you need to focus on producing valuable, relatable, and original content. There is so much noise online, and it’s almost impossible to be heard if you can’t provide your audience with quality content. Once your content is top quality, you’ll need to focus on local SEO to rank higher in search results.
Promote With Social Media
Perhaps there’s no better way to interact directly with prospective customers than social media. It is an exceptional marketing tool because it’s relatively cheap and provides several avenues to promote your cannabis business. To begin, you’ll have to research the different social media platforms online and choose based on where you can find your target audiences.
Typically, the following platforms offer the best options for an online cannabis marketing strategy:
Despite the potential for growth that these bring to the table, it’s critical to review their strict advertising policies, especially with Instagram and Facebook.
Leverage Email Marketing
Yet another effective means of marketing goods and services online is email marketing. Your business can build an email list and build a strong relationship with your customers. It offers fewer restrictions and keeps things personal.
For the best results, you’ll need to remind your customers of the perks of joining your email listings. Consider promotions and special offers not only to bring in new customers but also keep the old ones.
Cannabis is riding high and shows no sign of slowing down. Businesses, marketers, and entrepreneurs in the market are still figuring out the best way to position themselves.
Then factors such as restrictions and regulations play a vital role in promoting CBD and other marijuana products. Ultimately, you need to know and understand all aspects of the cannabis industry to successfully position and market in the digital world.